I’ve got to be honest with you,
I never thought I would stand out.
For most of my life,
I played small.
I never aimed to win.
I did things for the sake of it.
Sometimes for fun, but never with ambition.
But I know something has changed.
It took me over 40 years, but I finally see who I want to become.
The journey has been about stripping away the noise, uncovering the essence of my story, and realizing my vision is too big to ignore.
Some days, I doubt I’ll make it.
On other days, I know my dream is so big that it HAS to come true.
A few years ago, my wife and I were searching for a meaningful gift for her grandmother’s 80th birthday.
We chose stationery, hoping she would write down her stories – the folklore, the wisdom, the moments lost with time. I had lost my own grandparents without capturing their stories.
That loss hit me in the gut.
Sure, storytelling can be about being relatable, getting known, and building influence.
But for me, it means far more.
Storytelling is about preserving what matters.
And that’s what fuels my ambition and vision as a Story Content Coach.
I’m writing this to you on World Storytelling Day because storytelling is what makes people take notice, care, and connect with your vision.
Why Your Brand Vision Matters
Storytelling has become a buzzword,
But most people don’t know how to use it well.
Many stop at a simple brand origin story, “Why I started my business”, and miss the deeper power of storytelling.
Your vision is the foundation of your influence.
Because people want to associate with people and brands with a clear vision.
Steve Jobs once said:
“The most powerful person in the world is the storyteller.”
It’s true.
Your audience needs to see a compelling character – YOU – leading the charge.
The only question is,
Will you take charge of the narrative of your future?
How to Share Your Vision Through Storytelling
Every great story follows a structure.
Here’s a simple way to craft yours:
The Challenge: What obstacle did you or your audience face?
The Realization: What moment changed your perspective?
The Action: What did you do differently after that realization?
The Impact: How did it change your life, and how can it change theirs?
Let’s break this down using me as an example:
The Challenge:
Business owners, coaches, and consultants struggle with content. They feel invisible, overwhelmed, and unsure of how to get noticed.
The Realization:
The world rewards those who share their stories with clarity and confidence.
The Action:
I immersed myself in the art and science of storytelling, studying its power and practicing it daily.
The Impact:
Now, I teach story content strategies that help business owners be remembered, attract influence and impact.
Ann Handley said, “Your FROM Line matters more than your SUBJECT Line,” because YOU are what people buy into – your hopes and dreams merging with theirs.
Oprah Winfrey built her influence by sharing stories that empower.
Seth Godin turned marketing into a movement by making people believe in the power of ideas.
Their brand vision shaped their influence.
The same is possible for you.
So, what’s your vision?
Don’t just create content.
Make people care.
Share your story.
Today take a moment to define your brand vision,
And tell the world about it with pride.