“I have no stories. I have a blah life.”
I swear I’ve heard this line more times than I can count.
Last week, a prospective client said the same thing.
Again.
All I had to do was ask:
“How did you go from being a VP at a top engineering firm to a financial coach helping people get out of debt?”
And just like that
He lit up. He started sharing.
One moment led to the next.
Stories. Turning points.
Setbacks. Wins. Lessons.
He only stopped to catch his breath an hour and fifteen minutes later.
He didn’t even realise they were all stories.
So I have got to tell you this (again):
We don’t lack stories.
We lack the lens to see our stories as valuable.
We’ve been tricked into thinking storytelling is about impressive events.
But storytelling, especially for business, isn’t about performance.
It’s about connection.
The most powerful storytelling skill?
Spotting the small stories that make people say:
“You get me.”
That’s what today’s letter is about.
The mistake most of us make?
We think a story needs drama,
a big win, or a major turning point.
So we go quiet.
Or worse, we write something that feels forced.
The truth, though?
Real stories don’t shout.
They whisper.
And when they whisper just right,
Someone reading it thinks:
“That’s me. This person gets me.”
You don’t need to be entertaining.
You just need to be honest.
Here’s the part most people forget:
You can tell a story
– where things didn’t work out.
– where you tried, and it got messy.
– where you learned something small, but meaningful.
These stories build trust.
They reveal your values.
They make you human.
And when your audience sees your human side?
They find it in themselves too.
They lean in to feel connected.
So how to find your “You get me” moments?
If you’ve ever changed your mind,
hit a wall, felt stuck, or
seen things differently over time …
You already have a story worth telling.
Here are 3 simple prompts to spot these stories:
– I used to think _____, but now I think _____
– I used to be someone who _____, but now I _____
– I used to hate _____, but now I _____ because _____
Each one is a bite-sized story.
Each one is a bridge to connection.
I’ll be real with you.
If your stories feel “blah” to you,
It’s only because you’re too close to them.
But I assure you, someone out there needs to hear it.
When you finally share it?
They’ll say
“You get me.”
And that’s a BIG win in my book.
Keep telling your stories.
Even the small ones.
They matter more than you think.