purpose-driven brand

The Benefits of Purpose-Driven Branding for Solo and Small Businesses

Businesses that focus on environmental, social, and governance (ESG) factors outperform industry peers by 4.8% annually. With consumers becoming more and more socially aware, the one thing businesses cannot succeed without is a purpose – a purpose that drives the businesses’ values, vision, mission and day-to-day operations. It is not really the brand or the … Read More