I want to be straight with you
I never completed my marketing MBA.
Yeah, it’s a pattern with me.
I couldn’t see the point of learning archaic marketing models that most small and medium businesses rarely use.
Sorry, Philip Kotler.
I dodged that bullet!
But now we’re drowning in another kind of outdated formula – the internet marketing blueprint that everyone and their grandmother follows.
And trust me, it’s heading toward obsolescence too.
Because marketing isn’t just about formulas.
It’s about connection. And the best way to connect? Storytelling.
The Story Content Framework That Works
If your content isn’t solving problems, it isn’t working. But problem-solving content isn’t just about listing pain points and quick fixes—it’s about taking your audience on a journey.
This framework helps you do just that:
To create content that actually shifts perspectives, use this structure:
- What They See: What do they think is the problem? (The surface-level issue.)
- What’s Beneath: What’s actually causing it? (The root cause.)
- The Turning Point: When did you realize the real issue? (Your aha moment.)
- The Fix: How did you solve it? (Your actionable insight.)
- The Takeaway: What’s the lesson or call to action? (The mic-drop moment.)
And to execute it powerfully,
follow these Four storytelling steps:
Step 1: Spot the Struggle → What They See
Think back to a time when you struggled with the same problem your audience faces today.
For me, it was when I realized traditional marketing wasn’t built for small businesses. It was designed for corporations with deep pockets.
I kept thinking, “Marketing shouldn’t feel this disconnected from reality.”
What about you? What moments made you rethink the way you approach your work?
Step 2: Dig Deeper → What’s Beneath
The problem wasn’t just outdated marketing tactics. The real issue? Small businesses weren’t being taught how to communicate their value in a way that actually connected with people.
That insight changed everything for me.
Step 3: Connect the Dots → The Turning Point + The Fix
Once I saw the real problem, I stopped following generic marketing advice. I started focusing on storytelling—because the businesses that win are the ones that make people feel something.
And when I applied that? My content started getting more engagement, more trust, and more conversions.
Step 4: Deliver the Shift → The Takeaway
Share your solution in a way that’s easy to apply. Make it tangible.
Marketing isn’t about selling. It’s about making people believe in something. And stories do that better than any funnel ever will.
Why This Works
People won’t remember what you tell them.
They’ll remember how you make them feel.
Ask yourself:
Am I just listing solutions?
Or am I leading my audience to a real transformation?
By structuring your content like a journey,
you create moments of change, clarity and inspiration.
The best part? This works in any format:
LinkedIn posts, emails, videos, or sales pages.
Anytime you need to make an impact, this is your playbook.
That’s how you stay ahead,
while everyone else is still stuck chasing the next marketing fad.