After 15 years of helping others grow their brands, a prospect hit me with a hard truth:
“If you’re so good at online marketing, why are you invisible?”
His words stung.
My ego took a hit.
But he was right.
I had spent years promoting others while neglecting to tell my own story.
That moment, coupled with a heartfelt push from my wife, was the wake-up call I needed.
Fast forward less than a year, and embracing personal brand storytelling led to 15 million impressions, over 50 leads, and 9 new clients.
Here’s the truth:
In today’s world, the internet is splitting in two.
On one side, there is AI-generated content – quick, optimized, and impersonal.
On the other, there are people – real, imperfect, and memorable.
Personal brand storytelling is how you ensure people remember you.
It’s not just a marketing tactic.
It’s a way to build trust, establish credibility, and connect with the people who need what you offer.
So, how do you use it to stand out?
- Mine Your Life for Stories
Your most powerful stories are already within you. You just need to recognize them.- What pivotal moments shaped your perspective?
- What challenges did you overcome that align with your audience’s struggles?
- What small, everyday experiences reflect your values?
- Use Those Stories to Show How You Help
- Instead of saying, “I help businesses grow,” share a personal story about the challenges you faced and the lessons you learned.
- Instead of listing your services, explain why your unique journey makes you the right person to help them.
When you share your experiences with authenticity, people don’t just listen.
They relate. They trust. They choose you over someone else.
Your story is your unfair advantage.
Use it wisely.