We’re all barely tolerating you. Even your parents are ashamed. You’re a pretender. A bottom feeder. A joke!” Those words didn’t just sting. They crushed me. Dhruv was supposedly a “friend.” He had a way of slicing people open with words. With me, it was full-blown condescension. He didn’t miss. He kicked exactly where it … Read More
“Storytelling’s great face to face, Amit. But in content online? People scroll fast. What if they never make it to the point?” This was a real concern from a coaching client. And honestly, it’s a fair one. You’ve probably felt it too. This hesitation that story content might be “too much.” Too long. Too emotional. … Read More
“JUST 3 participants in your workshop??? If it were me, I’d be so dejected, I don’t think I’d have had the courage to conduct it at all.” This is what a friend said to me after one of my weekend Story Selling Alchemy workshops. I scratched my chin and let out a thoughtful “Huh.” It’s … Read More
“We need someone to cover the urinal story.” I swear to God, as soon as my boss said those words, I felt eyes burning into the back of my head. I had no say in the matter. I was a rookie journalist, pranked and sent to cover the “grand” reopening of a renovated public toilet … Read More
I’ve got to be honest with you,I never thought I would stand out. For most of my life,I played small.I never aimed to win.I did things for the sake of it.Sometimes for fun, but never with ambition. But I know something has changed. It took me over 40 years, but I finally see who I … Read More
I am known for my ability to show up consistently. But there was a time I found it extremely hard to keep up.I stood at a crossroads. Two voices pulled me in opposite directions: Somedays, I felt:“I’m doing so much, but the needle moves so slowly.” Other times:“I’m not doing enough. That’s why it isn’t … Read More
I want to be straight with you I never completed my marketing MBA. Yeah, it’s a pattern with me. I couldn’t see the point of learning archaic marketing models that most small and medium businesses rarely use.Sorry, Philip Kotler. I dodged that bullet! But now we’re drowning in another kind of outdated formula – the … Read More
After 15 years of helping others grow their brands, a prospect hit me with a hard truth:
“If you’re so good at online marketing, why are you invisible?”