“Storytelling’s great face to face, Amit. But in content online? People scroll fast. What if they never make it to the point?” This was a real concern from a coaching client. And honestly, it’s a fair one. You’ve probably felt it too. This hesitation that story content might be “too much.” Too long. Too emotional. … Read More
14.9% of millennials watch 10-20 hours of online video per week. That gives us enough reason to invest in video marketing. Video marketing is more than just getting new customers in today’s quickly changing digital world. It is a dynamic force that propels small businesses to exponential growth. Video marketing does more than just make sales; … Read More
Businesses that focus on environmental, social, and governance (ESG) factors outperform industry peers by 4.8% annually. With consumers becoming more and more socially aware, the one thing businesses cannot succeed without is a purpose – a purpose that drives the businesses’ values, vision, mission and day-to-day operations. It is not really the brand or the … Read More
If you resonate with these concerns, it might be time to rewire your mindset and approach. People’s likes and dislikes as well as technology has already changed a lot and it continues to do so as you are reading this. If small businesses don’t change how they think, they might not be able to keep … Read More
You’re not the only one who has palpitations at the mere thought of facing a camera. A lot of small business owners get nervous about using video for marketing. 69 percent of us feel self conscious in front of the camera and 62 percent of us feel posing for a picture. We’ve been indoctrinated to distrust … Read More
73% of small businesses have a website. Your small business website is much more than a static online storefront; it’s a dynamic gateway connecting your business to the world. As technology continues to change the way businesses work, having a strong online presence has gone from being a nice-to-have to a necessity. Having a website, however, … Read More
Conquer mindsets to enable content marketing success for propelling small business growth in the digital era.
How many of us want to take our businesses to the next level? How many want our products and services to be loved and in demand? If you hear your mind scream “YES!“, then my friend you are in the right place to begin this journey with Marketing! Like many MSME business owners, I was … Read More