We’re all barely tolerating you. Even your parents are ashamed. You’re a pretender. A bottom feeder. A joke!” Those words didn’t just sting. They crushed me. Dhruv was supposedly a “friend.” He had a way of slicing people open with words. With me, it was full-blown condescension. He didn’t miss. He kicked exactly where it … Read More
“Storytelling’s great face to face, Amit. But in content online? People scroll fast. What if they never make it to the point?” This was a real concern from a coaching client. And honestly, it’s a fair one. You’ve probably felt it too. This hesitation that story content might be “too much.” Too long. Too emotional. … Read More
“JUST 3 participants in your workshop??? If it were me, I’d be so dejected, I don’t think I’d have had the courage to conduct it at all.” This is what a friend said to me after one of my weekend Story Selling Alchemy workshops. I scratched my chin and let out a thoughtful “Huh.” It’s … Read More
“We need someone to cover the urinal story.” I swear to God, as soon as my boss said those words, I felt eyes burning into the back of my head. I had no say in the matter. I was a rookie journalist, pranked and sent to cover the “grand” reopening of a renovated public toilet … Read More
I’ve got to be honest with you,I never thought I would stand out. For most of my life,I played small.I never aimed to win.I did things for the sake of it.Sometimes for fun, but never with ambition. But I know something has changed. It took me over 40 years, but I finally see who I … Read More
I am known for my ability to show up consistently. But there was a time I found it extremely hard to keep up.I stood at a crossroads. Two voices pulled me in opposite directions: Somedays, I felt:“I’m doing so much, but the needle moves so slowly.” Other times:“I’m not doing enough. That’s why it isn’t … Read More
I want to be straight with you I never completed my marketing MBA. Yeah, it’s a pattern with me. I couldn’t see the point of learning archaic marketing models that most small and medium businesses rarely use.Sorry, Philip Kotler. I dodged that bullet! But now we’re drowning in another kind of outdated formula – the … Read More
After 15 years of helping others grow their brands, a prospect hit me with a hard truth:
“If you’re so good at online marketing, why are you invisible?”
14.9% of millennials watch 10-20 hours of online video per week. That gives us enough reason to invest in video marketing. Video marketing is more than just getting new customers in today’s quickly changing digital world. It is a dynamic force that propels small businesses to exponential growth. Video marketing does more than just make sales; … Read More
Businesses that focus on environmental, social, and governance (ESG) factors outperform industry peers by 4.8% annually. With consumers becoming more and more socially aware, the one thing businesses cannot succeed without is a purpose – a purpose that drives the businesses’ values, vision, mission and day-to-day operations. It is not really the brand or the … Read More